Sweating it out for the cause? Fight odor in your shoes, gym bag, locker or car with this Pink Ribbon Gear Bomb. Pretty in pink, this little miracle features New Balance and Running Ribbon® logos. Plus, it's easy to use — simply twist it and then stash it wherever you need it.From January 1, 2013 through December 31, 2014, New Balance shall contribute 5% of the MSRP of each product sold from New Balance�s Lace Up for the Cure® Collection to Susan G. Komen®, with a guaranteed minimum donation of $500,000 each year in support of their mission of finding a cure for breast cancer. For more information, please visit <a href=http://www.komen.org>www.komen.org</a>.Freshens the inside of all shoes.Just twist to activate.Long lasting fresh and clean scent.Place in shoes, gym bags, lockers or anywhere tough odors are a problem.