Meet your secret weapon for smelly shoes, bags, cars or storage spaces. Our New Balance Smiley Gear Bomb is a little miracle that instantly helps freshen up your gear and more. Plus, it's easy to use — simply twist it and then stash it wherever you need it.Freshens the inside of all shoes.Just twist to activate.Long lasting fresh and clean scent.Place in shoes, gym bags, lockers or anywhere tough odors are a problem.